Brand Growth & Campaign Effectiveness

Job Purpose :
To Drive measurable business growth by linking campaign strategy and execution with clear commercial impact., also act as strategic partner to spearheads marketing automation, process improvement, and technical integration, collaborating with the Tech team.

Main Responsibilities :
- Manage the end to end device partnership portfolio with OEMs, distributors, and retailers to create scalable handset/broadband bundles and market programs.
- Design commercial structures, promos, and subsidy/contra models including demand generation funds, sell in/sell out mechanics, and lifecycle refresh plans to maximize adoption.
- Oversee joint go to market execution across channels (own, modern trade, traditional, e commerce) and digital assets to deliver seamless activation and after sales experience.
- Review device demand signals, supply visibility, and sell through analytics to inform forecasts, allocation, and program optimization.