Consumer Product-Axis
Job Purpose :
Drive the development and scaling of segmented, contextual, and use-case-driven data propositions to enhance customer experience and generate incremental revenue. Translate customer insights and usage behavior into innovative data products that accelerate adoption and engagement.
Main Responsibilities :
- Own end-to-end management of specialized data products and benefit structures across key customer segments.
- Identify unmet needs and behavioral opportunities within targeted segments such as youth, gamers, and heavy users.
- Design, launch, and iterate new data product formats, including first-purchase benefits and alternative payment use cases.
- Conduct A/B testing on product packaging, pricing, and promotional mechanics to optimize performance.
- Collaborate with analytics and partnership teams to continuously refine propositions and value delivery
Requirements :
- Bachelor Degree in related fields (Computer Science / Business Management / Marketing)
- Having 7-8 years experience in Product or GTM Revenue Generator