Customer Lifecycle & Base Strategy

Description:

Role Purpose :
Establish governance frameworks and operating standards to ensure disciplined execution, measurement integrity, and value realization across customer lifecycle initiatives.

Main Responsibility :

1. Develop CLM governance framework and operating model to ensure consistent strategy execution

2. Standardize A/B testing and control group methodology across all CLM campaigns and lifecycle interventions

3. Track CLV and revenue value realization against approved business cases

4. Define lifecycle policies for customer entry, stage transition, and exit criteria

5. Ensure KPI consistency and compliance across all CLM performance reporting

6. Maintain audit readiness and transparency across CLM initiative documentation

Key Output :

1. CLM governance framework and operating model

2. A/B testing and experimentation standards for lifecycle interventions

3. CLV value realization tracking reports vs. business case

4. Lifecycle policy documentation (entry, transition, exit criteria)

5. KPI governance standards and CLM audit readiness documentation

Professional Experience :

3-5 years of experience in CLM or governance or business performance management or strategy execution within the telecommunications or digital industry.

Employment Status: Permanent

Customer Lifecycle & Base Strategy​

Customer Lifecycle & Base Strategy