GM Digital Lifestyle & Loyalty Partnerships

Job Purpose :

To lead the Digital Lifestyle and Loyalty portfolio and partner ecosystem across gaming, streaming, consumer ICT, value-added services, and loyalty. The role develops commercial propositions, manages strategic partners, and improves customer engagement, ARPU, and incremental revenue beyond core connectivity.

Main Responsibilities :

• Define the Digital Lifestyle and Loyalty strategy, portfolio roadmap, and commercial priorities aligned with Mobile Business targets.
• Source and manage strategic relationships with technology, content, gaming, lifestyle, and loyalty partners.
• Develop commercial models and negotiate revenue share, customer benefits, co-marketing support, service levels, and contracts.
• Coordinate proposition design, segment alignment, technical integration, partner onboarding, and launch readiness.
• Monitor adoption, engagement, ARPU, revenue, cost, service quality, and partner obligations, then drive improvement actions.
• Scout emerging trends, incubate beyond-telco propositions, and recommend portfolio expansion, renewal, or exit.

Requirements :

• Bachelor’s degree in Business, Marketing, Digital Media, Information Systems, or a related field; a master’s degree is preferred.

• Minimum 10 years in digital partnerships, business development, loyalty, digital content, product, or commercial management in telecommunications or a consumer industry.

• Having a certification on Strategic Partnerships, Digital Strategy, Loyalty Management, or Commercial Negotiation certification is preferred.