Head Product Proposition

Description:

Job Purpose:

To design and optimize competitive, profitable Home product propositions that drive acquisition, ARPU growth, and long-term portfolio sustainability

Main Responsibilities:

Manage and design the end-to-end Home Business product, including strategy, P&L, pricing, portfolio positioning, product delivery, and product-competitor analysis, to drive market acquisition and sustainable revenue growth.
Strengthen product proposition, ensuring cohesive campaigns that enhance customer acquisition, engagement, and lifetime value.
Oversee portfolio and channel performance, covering both Fiber and FWA products, to optimize reach, service adoption, and revenue growth across customer segments.
Supervise cross-functional collaboration with Home Sales, Channel, and Network teams to ensure unified go-to-market execution.
Control customer value initiatives through innovation in product, pricing, and experience to strengthen satisfaction and retention.

Employment Status: Permanent