Responsible for leading sales strategy and execution for the Home segment through both vertical and tele-sales channels. This includes driving new customer acquisition, managing tele-sales campaigns, and leading vertical teams to penetrate targeted customer groups. The role ensures sales performance, campaign effectiveness, and collaboration with product and marketing to deliver competitive home broadband offerings while maintaining high conversion and service quality. The role also involves building strong partnerships with Go-To-Market, product, and marketing teams to align on offerings and campaigns, as well as managing external partnerships with building management, developers, and community leaders to support market access and acquisition efforts.
Job Accountabilities :
•Achieve home segment sales targets through vertical and tele-sales channels.
•Drive gross acquisition growth with efficient and scalable tele-sales campaigns.
•Lead and develop sales teams, ensuring performance, engagement, and alignment with business goals.
•Ensure high conversion rates and optimal productivity across tele-sales operations.
•Develop and execute targeted vertical strategies to penetrate key customer groups.
•Monitor and improve campaign ROI, including cost per acquisition and response rates.
•Collaborate with product, marketing, and CX teams to align offerings with market needs.
•Maintain sales compliance and quality standards in customer interactions and processes.
•Maintain and improve cost per acquisition (CPA) within approved budget levels.