Home Digital Marketing

Description:

Job Purpose:

To develop, implement, and optimize comprehensive digital marketing strategies focused on customer acquisition and brandgrowth across various online channels. This role is critical in driving measurable results, enhancing online visibility, and ensuringa strong return on investment for all digital marketing initiatives, thereby contributing significantly to the company's marketexpansion and revenue targets

Main Responsibilities:

Analyze market trends, competitor activities, and digital campaign performance data to identify growth opportunities and optimize customer acquisition funnels.
Create comprehensive digital marketing strategies and acquisition campaigns across various channels, including SEO, SEM, social media, email marketing, and display advertising.
Measure the effectiveness of all digital marketing initiatives, tracking key performance indicators (KPIs) such as conversion rates, customer acquisition cost (CAC), and return on investment (ROI).
Prepare detailed performance reports, budget proposals, and strategic recommendations for senior management to inform future digital marketing investments and resource allocation.
Assess emerging digital marketing technologies, platforms, and best practices to continuously innovate and enhance the company's online presence and acquisition capabilities.

Employment Status: Permanent