Home Product Proposition

Main Responsibility:

1. Drive Home Product Strategy:
   Formulate and execute end-to-end strategy for home broadband offerings, continuously refining portfolio performance based on market dynamics, customer insights, and business goals.
2. Design Packaging & Pricing Structures:
   Build competitive packaging, speed tiers, integrated bundles, and commercial frameworks supported by rigorous financial modeling and business cases.
3. Lead Cross-Functional Product Execution: Collaborate directly with Content, Network, and Operations teams to build feasible, scalable propositions and seamlessly integrate high-value content bundles without eroding margins.
4. Execute Go-to-Market & Channel Alignment: Establish clear product rules, commercial policies, and positioning guidelines to support Marketing and Channel teams in driving seamless go-to-market rollouts.
5. Analyze Performance & Competitor Intelligence: Track key performance metrics (ARPU, acquisition, churn, product mix) and benchmark against major market competitors to identify growth opportunities and optimize existing offerings.