Loyalty Program Management - AXIS

Design and govern loyalty frameworks, including points systems, tiering, and referral mechanics, with clear rules and policies.  

Develop behavioural incentive strategies to increase retention, drive higher spend, and encourage long-term customer engagement.  

Embed loyalty mechanics into core products, add-ons, and bundles in collaboration with Product Owners.  

Ensure consistency and standardisation of loyalty application across prepaid and postpaid portfolios.  

Ensure seamless end-to-end customer experience across earning and redemption journeys, in collaboration with CX and digital teams.  

Monitor and optimise loyalty performance, cost, and ROI to ensure sustainable business impact.  

Develop and execute engagement initiatives (e.g. gamification, challenges, campaigns) to drive active participation.  

Lead innovation and continuous improvement of loyalty programs through testing, learning, and scaling successful initiatives.