Marketing Intelligence

Job Purpose
To provide actionable market, customer, and competitor insights that support strategic decision-making, enhance commercial performance, and strengthen the company's competitive positioning

Main Responsibility
1. Analyze market trends, industry developments, and macroeconomic factors impacting the business
2. Track competitor strategies, offerings, campaigns, and performance as well as benchmark pricing, product features, and go-to-market approaches
3. Identify emerging needs, trends, and opportunities for growth
4. Collect, validate, and analyze data from internal and external sources and Translate into insights and business recommendations
5. Provide input for annual planning, forecasting, and performance review

Key Output
1. Market intelligence reports and dashboards
2. Competitor benchmarking and analysis 
3. Tactical sales recommendations and business insights 
4. Market data repository and knowledge base 
5. Customer segmentation analysis